What's in a name

Keith Hostetler • June 9, 2025

A different speed of care

Starting a new business is full of exciting challenges—but few are as deceptively tricky as choosing the right name. A name isn’t just a label; it’s a reflection of your values, your vision, and the experience you want to create. For me, with over 30 years in healthcare and a background in pharmacy, I knew I wanted our new medical infusion center to stand for something deeper.

Healthcare today can feel overwhelming—fast-paced, impersonal, and often stressful. But I envisioned something different. I wanted to create a space that felt calm, grounded, and close to home. A place where patients could receive high-quality care without the chaos. A place that felt… peaceful.

Peace has always been a guiding principle in my life, rooted in my Mennonite heritage. It’s a value that has shaped how I live and how I care for others. So naturally, I wanted that same spirit to be reflected in our business. But naming a healthcare center “Peace” felt a bit too on-the-nose—and, as it turns out, it’s been done before.

So I started exploring. I looked up translations of the word “peace” in different languages, hoping something would resonate. That’s when I discovered something beautiful: in Latin, “peace” is translated as "pace".  Think Dona nobis pacem.

It was a perfect fit.


Not only does pace mean peace in Latin, but in English, it also suggests movement—walking, running, progressing. It speaks to the rhythm of care we aim to provide: steady, thoughtful, and always moving forward. At Pace Healthcare, we’re committed to staying current with medical advancements, but we’re equally committed to delivering care at a human pace—never rushed, always intentional.

So that’s how Pace Healthcare was born. A name that honors our roots, reflects our mission, and invites patients to experience a different kind of care—one that’s both modern and mindful.

Whether you’re receiving treatment at home or in a hospital, we believe everyone deserves a better pace of care.


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